Senior Brand Manager At Guinness Nigeria Plc

Senior Brand Manager

Guinness Nigeria Plc

  • Location(s): • Lagos, South West — Nigeria
  • Specialization: • Sales / Business Development • Executive / Management
  • Industry: • Beverages / Drinks
  • Application Deadline: February 22, 2018
  • Job Type Fulltime

Guinness Nigeria Plc is recruiting for fulltime Senior Brand Manager.


Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.

We are recruiting to fill the position below:

Job Title: Senior Brand Manager
AutoReqId: 60560BR
Location: Ikeja, Lagos
Level: 5A
Reports To: Marketing Manager Guinness

Context of the Role

  • Guinness is a global priority brand for Diageo and it is the #1 beer brand in Africa. Consistent double digit growth in volume and value is a key strategic imperative for Guinness in Africa.
  • Nigeria is currently the largest global Guinness market by value.
  • Our vision is to remain an iconic brand and # 1 beer brand of choice in Nigeria; by consolidating our big brand credentials and driving everyday relevance amongst our target consumers, recruiting the next generation of drinkers is very key to winning in Nigeria and indeed Africa.

Purpose of the Role

  • To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends
  • Development and seamless execution of Brand plans both short and long term.
  • To ensure that brand plans are developed and executed based on the following:
      • Grounded on consumer knowledge and credible insights.
      • In line with world class standards and global best practice.
      • Proactive & timely.
      • Lead the deployment and execution of brand strategy & advertising communication founded upon a deep understanding of the consumer.
      • Champion the Measurement and Evaluation of all initiatives.
      • Monitors brand performance and implements appropriate plan changes.

    Top Accountabilities
    Creates Strategies that Win:

      • The Senior Brand Manager supports the delivery of the short and medium term strategic goals of the brand to outperform the competition and delivers against equity targets.
      • Leads the development of a clear vision and simple strategy for the Brand
      • The SBM leverages market insights and analytical skills to deliver world class growth drivers which build equity for the brand and drive brand/category growth.
      • Strategies are translated into focused, differentiated and commercially relevant GAME plans that can be executed.
      • Stakeholder engagement to deliver brilliant execution

    Leads competition-beating execution:

    • Brilliant execution and high standards are a way of life
    • Drives fast implementation of big scalable ideas that can be – and are – executed brilliantly

    Drives pace and agility through instinctively making the right marketing judgement decisions:

    • Pace and agility are valued over perfection
    • Brilliant execution of marketing activities that delight consumers and customers and build adoration for our brands.

    Partners brilliantly with agencies and cross functional teams to deliver breakthrough content and execution:

    • Initiates clear and creative ways of working with the right partners (including customers) in order to generate compelling solutions.
    • Restless in understanding best practices, testing and evaluating how to build.
    • Effective M&E to select and learn from activities proposed. Evaluation plans agreed with key stakeholders.

    Drives value for Diageo and our Customers:

      • Supports the team in adopting a true performance culture with spikes in both consumer and customer performance.  Key performance metrics are delivered through a ruthless focus.



    5 year(s)




    Not Specified


    Qualifications and Experience Required


  • Graduate Caliber
  • MBA might be an added advantage.
  • 5+ years Consumer marketing experience including:
  • Demonstrates strategic thinking and translation of strategies into differentiated plans.
  • Ability to procure and deploy expert resources from colleagues, agencies and partners to create breakthrough outcomes.
  • ATL development, Media planning and deployment.
  • Agency Management + Good relationship skills
  • Cross functional project management skills (strong sales/commercial liaison and teamwork)
  • Demonstrated capability in brilliant execution and ability to translate strategies to marketing plans.
  • Apply via this link

Senior Brand Manager At Coca Cola

Senior Brand Manager

Coca-Cola Company

  • Location(s): • Lagos, South West • Abuja, North Central — Nigeria
  • Specialization: • Manufacturing / Production
  • Industry: • FMCG / Conglomerate • NGO / International Agencies • Manufacturing / Production
  • Application Deadline: January 05, 2018
  • Job Type Fulltime

Coca-Cola Company is recruiting for fulltime Senior Brand Manager.


The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We recruiting to fill the position below:

Job Title: Senior Brand Manager – Nigeria North

Job ID: R-04037

Location: Lagos/Abuja

Job Types: Full time

Job Level: 01. Regular

Position Overview

  • The Senior Brand Manager – Nigeria North is responsible for developing the plans and leading the execution of key marketing projects affecting the Northern & Central Regions of Nigeria; ultimately delivering positive financial performance, value share, and brand love growth

    The role’s responsibilities are:

  • Leading the End-2-End Marketing Agenda with NBC Bottler Regional leadership
  • Developing, Implementation & execution of Regional marketing plans
  • Monthly brand business (consumer, shopper, retail) & DME tracking
  • Function Specific Activities

  • The Company’s effort in building a strong consumer-centric driven business growth model, coupled with development of scalable programs & tools for implementation by our Bottling partners is critical to our short and long-term business success. This person will be a key contributor in shaping the relationship and strategic plan development with these partners.
  • The key purpose of this role is to develop and execute market brand programs collaboratively with the Bottler Marketing & Operations teams to ensure implementing a strong path to consumer-driven business growth.
  • The work of the individual requires leveraging the collective intelligence of our system, through a collaborative approach with their Nigeria Franchise & Commercial Partners, WABU Marketing Leadership, and Bottler Region Leadership.
  • They need to drive the execution and build / adapt their Regional Marketing Plan content in partnership with Nigeria Brand team associates, building key marketing competency skills for personal and professional development – as the key integrator on their projects and inspirational thought leader to their Regional System counterparts.
  • The Initiatives (both consumer and shopper programmes) this person will leverage, create or adapt will be built from local market insights to ensure their local plans are highly resonant with their consumers and will change beliefs, attitudes and behaviours about the brands under their scope, which will lead to incremental brand equity, purchase, and loyalty.
  • These programs will require the individual to collaborate with the TCCC Franchise Operations, Country General Manager, Nigeria Brand Team, WABU IMC Team, and Other functions (Finance, C&CL, Technical, Supply Chain, and various Bottler functional teams to ensure complete delivery of the agreed plan.
  • Lastly, this individual will be required to provide regular business tracking analysis covering their region – with clear ownership of Financial Performance, Value Share (NARTD, SSD, Water, Juice, Dark Malt) and BLS (Core Seven Brands).
  • The key means to achieve these goals are the development of diagnostics, strategies, content, and capability within their region of responsibility.
  • They will need to have strong project management skills to ensure programs are efficiently developed, a rigorous ability to measure and analyse the performance data from their region/programs, and an inspirational approach to collaboration with others to ensure emotional and rational buy-in at all stages of the business planning cycle.
  • Key Duties/Responsibilities

  • Provides Thought Leadership Regarding How Their Region Will Grow Its Brands – including defining which Projects/Programs Should Be Adapted & Operationalized Using Local Insights; thus creating recommended Business plans for Franchise Marketing Manager approval.
  • Leads Execution of key components of marketing programs; including overall project management and system tracking to inspire and inform on-the-ground course-corrections as circumstances require.
  • Provide proactive budget management and contingency planning to ensure delivery of agreed BP spending targets.
  • Provides on-going tracking of Volume, Share, DME and Equity Performance for their Franchise & Bottler leadership.
  • Organization Impact/ Influence


  • Senior Franchise Marketing Manager Nigeria – manager
  • Franchise Director – North & Central – key partner
  • Franchise C&CL Manager Nigeria
  • Media Manager Nigeria
  • Franchise Brand Team Members (4)
  • Regional Bottler Marketing Leaders
  • Regional Bottler Operations Leaders
  • Secondary:
    • Franchise General Manager – two up manager
    • Content Excellence, Packaging, & Digital Managers Nigeria – (3)
    • Bottler Sales & Marketing Manager

    Purpose of Interactions

    • Execution & Implementation of Projects & Programs; ensuring key stakeholders have provided input and/or guidance to efforts.
    • Obtain feedback to step change programs through, Negotiation, Empathy, and ability to listen in order to understand other’s points of view to inform their own.
    • Persuasive “selling” to ensure Recommendations to Program implementation are not only aligned in principle – but aligned in meaning and interpretation; resulting in Bottler & Operations team clarity and “buy-in” on path forward.
    • Capability of communicating concisely and to communicate complex topics in a simple manner to non-insiders or experts.

    Supervisory Responsibilities:

      • None



    6 year(s)


    Bachelor’s Degree/HND


    Not Specified


    Related Job Requirements/ Qualifications

        • Minimum Years of Experience:  6-8 years within TCCC or Other Global FMCG company

    Educational Requirements:

        • Minimum:  Bachelor’s Degree
        • Preferred:  Master’s Degree – preferably MBA or Masters of Marketing

    Cultural Diversity:

        • Ability to collaborate in an International / Global cultural context is critical considering the diversity of the Business Unit AND Bottler leadership


        • Provide Execution Leadership and Analysis for their respective Region; uncovering insights and solutions that encompass local needs/problems

    Judgement and Decision Making:

        • Regional Marketing Plan, Programs & Initiatives – based on recommendation agreed to by Senior Franchise Marketing Manager
        • Regional Specific DME – based on recommendation agreed by Senior Franchise Marketing Manager

    Years of Experience:
    5-7 Years Experience

    Leadership Behaviors:

        • Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).
        • Act Like An Owner: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.
        • Inspire Others: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
        • Collaborate With System, Customers, And Other Stakeholders: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
        • Develop Self And Others: Develop self and support others’ development to achieve full potential.

    Working Conditions

        • None

    Travel Requirements:

      • 15% – Occasional travel to Lagos.

    How to Apply
    Interested and qualified candidates should:

    Use link to Apply: