Senior Brand Manager At Guinness Nigeria Plc

Senior Brand Manager

Guinness Nigeria Plc

  • Location(s): • Lagos, South West — Nigeria
  • Specialization: • Sales / Business Development • Executive / Management
  • Industry: • Beverages / Drinks
  • Application Deadline: February 22, 2018
  • Job Type Fulltime

Guinness Nigeria Plc is recruiting for fulltime Senior Brand Manager.

JOB DETAILS

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.

We are recruiting to fill the position below:

Job Title: Senior Brand Manager
AutoReqId: 60560BR
Location: Ikeja, Lagos
Level: 5A
Reports To: Marketing Manager Guinness

Context of the Role

  • Guinness is a global priority brand for Diageo and it is the #1 beer brand in Africa. Consistent double digit growth in volume and value is a key strategic imperative for Guinness in Africa.
  • Nigeria is currently the largest global Guinness market by value.
  • Our vision is to remain an iconic brand and # 1 beer brand of choice in Nigeria; by consolidating our big brand credentials and driving everyday relevance amongst our target consumers, recruiting the next generation of drinkers is very key to winning in Nigeria and indeed Africa.

Purpose of the Role

  • To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends
  • Development and seamless execution of Brand plans both short and long term.
  • To ensure that brand plans are developed and executed based on the following:
      • Grounded on consumer knowledge and credible insights.
      • In line with world class standards and global best practice.
      • Proactive & timely.
      • Lead the deployment and execution of brand strategy & advertising communication founded upon a deep understanding of the consumer.
      • Champion the Measurement and Evaluation of all initiatives.
      • Monitors brand performance and implements appropriate plan changes.

    Top Accountabilities
    Creates Strategies that Win:

      • The Senior Brand Manager supports the delivery of the short and medium term strategic goals of the brand to outperform the competition and delivers against equity targets.
      • Leads the development of a clear vision and simple strategy for the Brand
      • The SBM leverages market insights and analytical skills to deliver world class growth drivers which build equity for the brand and drive brand/category growth.
      • Strategies are translated into focused, differentiated and commercially relevant GAME plans that can be executed.
      • Stakeholder engagement to deliver brilliant execution

    Leads competition-beating execution:

    • Brilliant execution and high standards are a way of life
    • Drives fast implementation of big scalable ideas that can be – and are – executed brilliantly

    Drives pace and agility through instinctively making the right marketing judgement decisions:

    • Pace and agility are valued over perfection
    • Brilliant execution of marketing activities that delight consumers and customers and build adoration for our brands.

    Partners brilliantly with agencies and cross functional teams to deliver breakthrough content and execution:

    • Initiates clear and creative ways of working with the right partners (including customers) in order to generate compelling solutions.
    • Restless in understanding best practices, testing and evaluating how to build.
    • Effective M&E to select and learn from activities proposed. Evaluation plans agreed with key stakeholders.

    Drives value for Diageo and our Customers:

      • Supports the team in adopting a true performance culture with spikes in both consumer and customer performance.  Key performance metrics are delivered through a ruthless focus.

    JOB REQUIREMENTS

    MIN REQUIRED EXPERIENCE:

    5 year(s)

    MIN QUALIFICATION:

    Masters

    DESIRED COURSES:

    Not Specified

    OTHER REQUIREMENTS:

    Qualifications and Experience Required

     

  • Graduate Caliber
  • MBA might be an added advantage.
  • 5+ years Consumer marketing experience including:
  • Demonstrates strategic thinking and translation of strategies into differentiated plans.
  • Ability to procure and deploy expert resources from colleagues, agencies and partners to create breakthrough outcomes.
  • ATL development, Media planning and deployment.
  • Agency Management + Good relationship skills
  • Cross functional project management skills (strong sales/commercial liaison and teamwork)
  • Demonstrated capability in brilliant execution and ability to translate strategies to marketing plans.
  • Apply via this link

Brand Manager At Lorache Group

Brand Manager

Lorache Group

  • Location(s): • Lagos, South West — Nigeria
  • Specialization: • Banking • Media / Art / Entertainment
  • Industry: • Consulting
  • Application Deadline: February 02, 2018
  • Job Type Fulltime

Lorache Group is recruiting for fulltime Brand Manager.

JOB DETAILS

Lorache Group is a Marketing Management, Human Capital Development and Business Process & Strategist Consultancy Outfit, registered with Company & Allied Commission (CAC) of Nigeria to perform such businesses.

Lorache works cut across multiple industries, including the consumer goods, finance, capital market, pharmaceutical, telecommunication, entertainment and leisure sectors etc. Basically, we develop integrated sales and marketing strategies focused around the point of purchase. We also devise transformational strategies through organization design, process definition, and commercial ability development.

We are recruiting to fill the position below:

Job Title: Brand Manager
Location: Lagos

Job Description

  • We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
  • You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth….

Responsibilities

  • Analyze how our brand is positioned in the market and crystallize targeted consumers insights
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

JOB REQUIREMENTS

MIN REQUIRED EXPERIENCE:

Not Specified

MIN QUALIFICATION:

Not Specified

DESIRED COURSES:

Not Specified

OTHER REQUIREMENTS:

Requirements

  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Proven working experience as brand manager (At least 3years)
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Budget-management skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets
  • Comfort with CRM software
  • In-depth understanding of the company’s current products and future concepts.

How to Apply
Interested and qualified candidates should forward their CV with subject as position applied for to jobs@lorachegroup.com

Note: Membership of NIMN will be better preffered.